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Quick answer

DEI scales delta exposure by typical stock volume so the same DEX reads louder in a quiet name than in a hyper-liquid one.

Also called: DEI, delta impact.

Visual explainer

Visual explainer
Two panels with equal DEX: modest DEI for a liquid mega-cap and high DEI for a quiet name.Delta impact (DEI) = DEX vs typical stock volumeMega-capDEX: 100k shStock volume: hugeDEI: modestQuiet nameDEX: 100k shStock volume: thinDEI: highSame DEX, different market impact — DEI ranks the louder print

DEI scales the same DEX by typical stock volume, so equal exposure reads louder in a thin name than in a mega-cap.

Full definition

DEI asks how loud an options print is relative to how that stock usually trades. Equal DEX is not equal impact across names. Use DEI as a relative impact score for screening, not a precise forecast of the next move.

How it shows up in TradingFlow

  • Option Trades

    DEI column alongside DEX for cross-symbol impact comparison.

How to read it

  1. When scanning multi-symbol tape, sort/filter DEI to find outsized impact names.
  2. Still open chain context, high DEI can be hedges or event positioning.

Who this is for

Multi-name scanners hunting impact in quieter names as well as mega-caps.

Common mistakes

  • Treating DEI as a guaranteed move size.
  • Using DEI alone without side, DTE, and OI context.

Full tutorial chapter →

Frequently asked questions

Is DEI proprietary to TradingFlow?
DEI is TradingFlow’s presentation of impact scaling (DEX vs typical stock volume). The idea of normalizing exposure is common; the column is part of the Option Trades workflow.

See the workflow in TradingFlow

Open the live Option Trades tape, rank unusual activity, and validate structure in one research path.